FOOTDISTRICT Rumble

AN EXPERIENCE WITH ADIDAS
TO UNITE COMMUNITIES THROUGH BOXING

Segundo Espacio, FOOTDISTRICT’s space for new experiences, hosted a celebration of the connection between boxing and Barcelona, with adidas as a style icon. An evening where every corner paid tribute to different aspects of boxing.

FOOTDISTRICT RUMBLE was created as an experience by FOOTDISTRICT and adidas, drawing from boxing’s stylistic and cultural influence as well as its forward-looking potential. Narrated by its own protagonists, the objects that accompanied it, and the universes built around the sport of the «sweet science,» the activity took place at Segundo Espacio, a venue designed by FOOTDISTRICT to foster collaboration and dialogue across artistic disciplines, social groups, generations, and all those who share our values.

Spaces and activities came together to create a perfect evening for connecting different communities tied to music, art, performance, craftsmanship, and, of course, boxing.

Museum

Boxing arrived in Spain through the port of Barcelona. Its evolution as a social agitator in emerging communities and as a mass phenomenon was showcased in a selection of items that told its story—highlighting legendary bouts at Gran Price, its influence on cinema, culture, and fashion. This era saw the rise of the first boxing clubs and specialized gyms, with Barcelona hosting international matches.

Rumble Atelier

The Atelier highlighted another essential aspect of boxing: personalized equipment. Artist Mariadela Araujo and Sañudo Artesanía blended craftsmanship and technology to customize your adidas, with the adidas Japan serving as true inspiration for boxing-related styles—low-profile silhouettes that keep you grounded.

Rumble Atelier

El Atelier mostraba otra de las características esenciales del boxeo, la personalización del equipamiento. La artista Mariadela Araujo y Sañudo Artesanía combinaron artesanía y tecnología para customizar tus adidas Japan como verdadera inspiración de los estilos relacionados con el boxeo; siluetas

Rumble Sessions

The legacy and future of boxing were discussed with some of the sport’s key figures in Barcelona. Paco Chaparro served as master of ceremonies in a ring where guests included Jordi Yeste, Spanish and European champion Tania Álvarez, and her trainer and mentor, Toni Moreno.

Boxing Performance

The experiences of boxing were reinterpreted through its connection to dance in a performance by Mabel Olea—a decontextualized match featuring a single female fighter and the music of Tam Tam Team.

Boxing Performance

Las vivencias del boxeo, desarrolladas a partir de su conexión con la danza en una performance de Mabel Olea, en un combate descontextualizado, con una sola mujer como púgil y la música de Tam Tam Team.

Music

A DJ set by Jokkoo Collective, a Barcelona-based group that shares the sonic heritage of the African diaspora and its connection to electronic music.

The essence of boxing as a creator of style, perfectly embodied by adidas, personalization, and its ability to bring together diverse communities—all came together in a Barcelona evening that reminded us of the evolution of a sport often regarded as the noble art.

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